Case Studies · Enbridge Gas × Honey
Your creative team should be able to pitch anything.
We’ve been making films with Honey for three years, and this is our second year as their production partner on Enbridge Gas’s ThermWise campaign. We asked Scott Hendrix, their Director of Growth, what that’s changed for them. We’ll let him do most of the talking.
- Client
- Enbridge Gas, ThermWise energy-efficiency program
- Agency
Salt Lake City- Relationship
- Three years making films with Honey. Second year on the ThermWise campaign
- Our role
- Turning the agency’s idea into a production: budget, schedule, crew, locations, the shoot, and post when the agency wants it here
Where it started
Our first big campaign with Honey wasn’t for Enbridge. It was for Utah Workforce Housing Advocacy, and it ran for two years. The spots were a lot of fun to make.
In that second year, Honey also brought us onto Enbridge Gas’s ThermWise campaign, and we’ve been on it since.
What trust changes
We asked Scott what having a production partner he trusts changes about how Honey sells work to its clients.
“Because we have full confidence in their team, our Creative Department can pitch any concept, knowing they can execute it.”
Scott Hendrix, Director of Growth, Honey
That’s the line we care about most. When Honey sits down with Enbridge, they can bring their biggest idea and know it’ll get made.
How the work is split
On this campaign, who owns what gets settled before anyone spends a dollar.
Honey owns
- The idea and the creative
- The brand and the client relationship
- Final approvals
We own
- What each concept will actually take, before the boards lock
- Budget, schedule, crew and locations
- The shoot itself
- Post, when the agency wants it here
We’re in the conversation while Honey is still developing concepts. So what they take to Enbridge is something we already know how to make, for the budget they have.
Before the shoot, and after it
“Our trust extends well beyond the day of the shoot; the collaboration leading up to production is second to none.”
Scott Hendrix, Honey
When a project wraps, we sit down with Honey for a retrospective. Both teams say what worked and what didn’t, including what we got wrong.
Needs: one real thing a retrospective changed. Something we did differently the next year because Honey told us, or we told them.“Our mutual willingness to be open has allowed us to move quickly because trust is truly embedded in the relationship.”
Scott Hendrix, Honey
What it led to
Honey sends other agencies our way. Scott’s pitch for us: “We tell them how easy it is to collaborate with the team.”
This fall we’re shooting two new spots, both told through handmade miniatures: a family home built as a dollhouse, and a small neighborhood restaurant. Felix Hernandez is building both sets by hand. We started pre-production in July, we shoot in October, and the campaign launches in January 2027.
Optional: a campaign result Enbridge is willing to see in print (program sign-ups, reach, anything measurable)Got an idea bigger than your team?
Bring it to us early and we’ll help you figure out how to make it.